SEO Marketing Research

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Entries from August 27th, 2007

Marketing research

26 Comments · Marketing Research

The basis of all marketing activities is the “marketing concept.” This management philosophy suggests that companies should first determine the wants and needs of their target customers and only then create products and services that satisfy those needs.

The extent to which an organization satisfies customer needs better than its competitors determines the degree of success in meeting organizational objectives.

The marketing concept therefore identifies the ultimate goal of an organization as that of creating customer satisfaction.

To determine customer needs and to implement marketing strategies aimed at satisfying those needs, information is vital.

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