SEO Marketing Research

Once the researcher has decided how primary data is to be collected, the next task is to obtain a sample of respondents that is representative of the target population.
 The main sampling techniques can be divided into probability and non-probability methods.
 In probability sampling each element of the population has a chance of being selected. In such [...]

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Leeflang and Wittink (2000) provide a checklist of topics that a researcher should consider prior to building a model.
? Every model builder must evaluate whether the use of a model can improve managerial decision-making.
? The builder should define the intended use of the model (what is it good for?).
? The complexity, completeness and integration ought to be assessed.
? How [...]

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Verbal model: description of a market launch
The word-of-mouth spread of knowledge about a product is an example of a simple verbal model.
When a product or service is launched, sales often start slowly until some people (early adopters) become aware of the product.
They buy it and start using it. If they are satisfied with the product, [...]

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According to one of the pioneers of marketing models, John Little (1970):
? good models are hard to find;
? good parameterization is even harder;
? managers do not understand models;
? most models are incomplete.
There can be little doubt that Little’s statement is of even greater relevance if we deal with models that aim to describe and analyze international or cross-cultural marketing [...]

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Questionnaire design is key to both qualitative and quantitative research. In the former, even small samples can be investigated using semi-structured (or in other cases, unstructured) questionnaires to elicit answers and to probe interviewees’ responses.
The questionnaire in quantitative research is used as a survey instrument with larger samples, normally containing structured questions for ease of [...]

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Boundaries between domestic and international markets are becoming less relevant as firms increase their profiles abroad.
In Europe, North America and Asia, international competition has intensified, precipitating the following changes in global marketing research.
Changes in the international market focus
In the 1970s and 1980s the country was typically used as the unit of analysis for research design, [...]

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