SEO Marketing Research

The project management plan can be changed and altered over the life of the BPO project. At the same time, changes to the plan should only be done in a systematic and carefully considered manner.
The PMT should include members from both the buyer and vendor organizations. These individuals must learn to adapt to and trust [...]

[Read more →]

Alternate/previous data source names: USADATA’s Direct Marketing Portal
Service/portal name: http://www.usadata.com
Source description: USADATA is a direct marketing portal that provides an automated, self-serve process for direct mail marketing.
USADATA offers two customized corporate portal products: the Customer Acquisition Portal and the Customer Retention & Cross Sell Portal.
The Customer Acquisition Portal has two components: Consumer Prospecting and Business [...]

[Read more →]

Alternate/previous data source names: Hoover’s
Service/portal name: http://www.hoovers.com
Source description: Hoover’s Online delivers company information in the form of short company capsules and longer company profiles. It also contains industry snapshots, market intelligence, and sales prospecting tools.
Significant portions of Hoover’s database (company capsules) are available for free, and the more in-depth sections are offered on a subscription [...]

[Read more →]

Service/portal name: dialog, file 165
Source description: EventLine is a directory listing conventions, conferences, symposia, or other events held worldwide since 1989. It is narrowly focused on medicine, biotechnology, and science events.
This source is useful for marketing or sales staff looking for sales venues, for event planners, or for individuals who wish to attend an event [...]

[Read more →]

Service/portal name: http://www.viewswire.com
Source description: The Economist Intelligence Unit’s (EIU0 ViewsWire provides business intelligence for 195 countries.
The product is targeted at busy corporate executives, business researchers, and investors. ViewsWire is a distillation of the larger Economist database of political and economic news, background, and analysis.
The EIU has been gathering and analyzing political and economic information for [...]

[Read more →]

Service/portal name: http://www.countrydata.com
Source description: Country Data, produced by The PRS Grroup (http://www.prsgroup.com), provides a complete dataset of political economic, and social indicators to help any company doing business in a foreign country keep up with trends that may affect current and future business.
Among the target audience for this resource are purchasing agents, project planners, marketing [...]

[Read more →]

Alternate/previous data source names: Brandweek was known as Adweek’s Marketing Week until 1992 and until 1986 as Adweek (National Marketing Edition), which superseded Ad Forum in 1985.
Since the mid-1970s Adweek has published a series of regional titles, including East, Southeast, Midwest, Southwest, New England, and West. In eary 2003 the six regional titles were combined [...]

[Read more →]

Alternate/previous data source names: predicast’s overview of Markets and Technology, Gale PROMT
Service/portal name: Accessed through InfoTrac on the Web for review (http://infotrac.galegroup.com) but also available through Dialog dial-up and Web versions (http://www.dialog.com)
Source description: PROMT is a full-text database of international trade and business journals, industry newsletters, and newspapers, plus summaries from investment and brokerage firm [...]

[Read more →]

Alternate/previous data source names: market
Service/portal name: LexisNexis (http://www.lexisnexis.com/research or http://nexis.com)
Source description: Markets and Industry Library on LexisNexis is a compilation of thousands of sources that together contain an extremely wide and industry research.
Searchers will find company information, demographics, marketing and advertising resources, overviews of markets and technology, market research reports, full-text news stories, news by [...]

[Read more →]

Service/portal name: http://www.nexis.com (the news and business source) or http://www.lexisnexis.com/research (which includes legal sources)
SOURCE DESCRIPTION: Market Share Reporter is published by Gale and made available online through the LexisNexis information source (http://www.nexis.com or http://www.lexisnexis.com/research).
The print version, often available in libraries, is a source database in Business 7 Company Resource Center.
The data is gathered from 1,133 [...]

[Read more →]

Alternate/previous data source names: Information Access
Service/portal name: DialogWeb (http://www.dialogweb.com)
Source description: Gale Group Trade & Industry Databaseis a periodical indexing/abstracting/full-text database containing nearly 9 million records.
It contains an index, and its abstract coverage ranges from 1981 to date, plus selective full-text coverage from 1983 to 1990 and cover-to-cover coverage from 1991 to the present.
The database specializes [...]

[Read more →]

Alternate/previous data source names: Gale Group New Products Announcements/Plus (NPA/Plus)
SERVICE/PORTAL NAME: NPA/Plus, File 621 in Dialog Classic on the Web (http://www.dialogclassic.com), and also available through Dialog’s proprietary software service. Available through some industry channels on Dialog1 on the Web.
Source description: Gale Group New Product Announcements/Plus (NPA/Plus) is more than just new product announcements (thus the [...]

[Read more →]

Service/portal name: http://www.dialogweb.com (File 761)
Source description: Datamonitor is a collection of full-text reports from a specialized team of industry experts.
The reports are based on primary research, including exlucsive surveys, consumer panels, and in-depth trade interviews.
The reports cover products, pricing, market share, competitors, and other relevant industry issues. The scope of coverage is international.
Pricing: Datamonitor Market [...]

[Read more →]

Alternate/previous data source names: Business & Industry News
Service/portal name: http://rdsweb1.rdsinc.com/
Source description: Business & Industry was originally produced by Responsive Daa Services, Inc., as Business & Industry News and is now owned by Gale Group.
Business & Industry is a full-text article database with multi-industry and international coverage Content consists of over one thousand trade and business [...]

[Read more →]

Alternate/previous data source names: Disclosure Global Access, G.A Pro, Dislosure’s Compact D/SEC, Worldscope, Laser D. Piranha, Investext, Research Bank Web, Industry Insider, I/B/E/S, Business & Industry, Business & Management Practices, TableBase, Extel Cards, MarkIntel, First Call Meeting Notes, and UK Regulatory News Service.
Service/portal name: http://research.thomsonib.com
Source description: Thomson Research provides access to financial data from and [...]

[Read more →]

Service/portal name: http://www.reutersbusinessnight.com
Source description: Reuters Business Insight (RBI) is a joint project of the global news and financial services company Reuters and the market research firm Datamonitor.
The service provide market research on consumer goods, health care, finance, and technology RBI is targeted toward company executives, marketing professionals, business researchers, human resource management investors – basically [...]

[Read more →]

Service/portal name: Profound, also known as Dialog Profound is a service of Dialog, a Thomson business.
It can be accessed on the Web at http://www.profound.com or via the product listings or the Dialog Corporate Web site at http:www.dialog.com, and the UI version can be found at http://www.profound.co.uk.
This discussion and evaluation was completed via the Web interface [...]

[Read more →]

Service/portal name: http://www.onesource.com
Source description: OneSource is just what the name implies: one-stop shop for profile and background information on over 1 million large and midsized companies worldwide.
This aggregation of different information sources is provided by OneSource Information Services, a publicly traded company on NASDA [ONES].
The company was actually started as a division of Lotus the [...]

[Read more →]

Service/portal name: http://www.proquest.com; http://www.proquest.com
Source description: ABI/Inform began in 1971 when three graduate students at Portland State University were charged with designing a system that would improve corporate access to business literature.
Inspired by the information service developed at a local power company and with contributions from a University of Wisconsin database project called Inform, the students [...]

[Read more →]

Alternate/previous data source names: Formerly Kalorama Information
Service/portal name: http://www.MarketResearch.com
Source description: MarketResearch.com is a Web-based aggregator of market research reports from a variety of publishers and providers.
Market research reports, including investment analyst reports, provide an in-depth look into a particular company or industry and can vary in length from just a few pages to several hundred [...]

[Read more →]

Alternate/previous data source names: Publication Resource Group, Inc. (PRG)
Service/portal name: MindBranch.com
Source description: MindBranch.com is a market research distributor and technology company whose services are designed to centralize, streamline, and manage market research purchase.
The resource covers more than 130 global industry segments is the areas of Busness/Finance, Computers/IT, Health Care, Internet, Communications, Consumer Products, Industrial Market [...]

[Read more →]

Service/portal name: http://www.10wizard.com
Source description: 10 Wizard was formed in April 1999 in Martin Zacarias, a graduate and financial analyst, and Kee King brell, a game software developer.
Recognizing the need for expanded coverage of and advanced search capabilities for the Securities and Exchange Commission (SEC) database, together the two developed proprietary software to search through the [...]

[Read more →]

Service/portal name: FreeEDGAR (http://www.freedgar.com EDGAR Online (http://www.edgar-online.com/start.asp), an EDGARpro (http://www.edgarpro.cm) are related Web sites from the same parent company.
All contain public company filing information from the Securities and Exchange Commission (SEC).
Source description: Public companies in the United States and foreign companies trading on U.S. stock exchanges are require to file various types of disclosure documents [...]

[Read more →]

Service/portal name: http://www.census.gov
Source description: The Bureau of the Census (or the Census Bureau) was established as a permanent office by an act of Congress on March 6, 1902, but the major functions are authorized the U.S. Constitution, which provides that “a census of population shall be taken every ten years.”
The Census Bureau is the preeminent [...]

[Read more →]

Alternate/previous data source names: Department of Labor, Bureau of Labor Statistics
Service/portal name: http://www.bls.gov
Source description: According to its Web page, “The Bureau of Labor Staistics (BLS) is the principal fact-finding agency for the (United States) Federal Government in the broad field of labor economics and statiscs.
The BLS is an indepent national statistical agency that collects, processes, [...]

[Read more →]

Service/portal name: http://www.bea.doc.gov
Source description: The Bureau of Economic Analysis (BEA), a division of the U.S.
Department of Commerce, provides economic statistics in support of government, business, and individual decision making.
The cornerstone of the BEA is the national income and products account (NIPA), whose key element is the gross domestic product (GDP).
As stated on the Web site, [...]

[Read more →]

Alternate/previous data source names: LexisNexis a lexis.com, LexisNexis at  nexis.com, LexisNexis by Credit Card, LN Academic, Anti-Money Laundering Solutions, Authority On Demand, Automated Forms, BNA Mergers & Acquisitions, Collection Solutions, LN Company Analyzer, LN Congressional, Corporate Legal, Courtlink eAccess, Courtlink eFile, LN Document Solutions, LN Environmental, LN Europe Web Product, Get & Print Gov Periodicals [...]

[Read more →]

Service/portal name: Encyclopedia of Associations via Dialog (File 114); the product is also available directly via Gale as Associations Unlimited.
Source description: The Encyclopedia of Associations is one of the most comprehensive sources of association and organization information available.
The Gale Group publishes a three-volume set annually, but the information is also available as an electronic database [...]

[Read more →]

Service/portal name: Thomson Research (http://reserchthomsonib.com)
Source description: Since the early 1980s, Investext has been the largest database of company and industry analysis available.
Collected from many of the world’s leading investmet, consulting and market research firms, Investext provides an exceptional source for detailed company, industry, and geographic data in-depth analysis, and forecasts.
The product is considered a basic [...]

[Read more →]

Research background: An accounting consultant has mentioned to the CEO of IdealClamp, a C-clamp manufacturing company, that he has heard of a research method called product “uses and users” review.
Through this method a company is able to refine what its product is being used for (uses) and determine who uses its type of product (users).
The [...]

[Read more →]

Research background: Rose and Associates, an accounting firm, is working on a valuation of a privately held mechanical engineering firm.
The firm needs to determine if the engineering firm owner’s salary is excessive compared with industry norms.
A staff member is assigned to find compensation surveys for engineers. She is to focus her search on senior-level and/or [...]

[Read more →]

Alternate/previous data source names: Dow Jones Interactive, Reuters Briefing, Dow Jones News/retrieval
Service description: Factiva is a joint venture, formed in 1999 by Dow Jones & Co. and The Reuters Group.
Its flagship product, Factiva.com, is the successor online service to Dow Jones Interactive (formerly Dow Jones News/Retrieval) and Reuters Business Briefing, both of which were known [...]

[Read more →]

Research background: Since its inception, the biotechnology industry has been regulated by the Center for Biologics Evaluation and Research (CBER) at the Food and Drug Administration (FDA).
On September 6, 2002, the FDA announced its decision to move this responsibility to the Center for Drug Evaluation and Research (CDER).
BLA Biologics is a biotechnology company that is [...]

[Read more →]

Research background: QuantiMart, a manufacturer of test and measurement equipment, is reevaluating its product line, so the marketing department is interested in learning more about the market, including market trends, market size, market share, market positioning, and competitor strengths and weaknesses.
Research budget: Only a $1,000 - $1,500 budget can be allocated for research at this [...]

[Read more →]

Research background: The CEO of Edwards Cinema is considering when (or even whether) to move into digital projector mode.
The cost of installation is extremely high. He needs to identify the trends in the motion picture industry and determine whether digital cinema is inevitable, or other options are in the pipeline.
Research budget: The client has authorized [...]

[Read more →]

Market and industry researchers generally require access to a broad range of sources. The twenty-first-century global economy encompasses hundreds of industries, each having its own experts, analysts, journalists, and publishers who follow that industry.
The data points that are used to characterize a market can also seem limitless, including such details as products, prices, advertising media, [...]

[Read more →]

Research background: The world’s largest nongovernment publisher of substance abuse treatment and prevention materials recognizes that dramatic budget cuts at the federal, state, and local level will have a negative effect on the ability of its institutional customers to purchase new materials.
However, from budget numbers alone it is impossible to tell exactly how cuts may [...]

[Read more →]

Background: MinitorQuest, an industry leader in the production of computer display monitors for desktop and laptop computers, has an extensive understanding of the display market, but its marketing manager wants to be sure he’s not missing something.
To maintain the company’s competitiveness, he wants to know what new technological developments are affecting the computer display industry.
He [...]

[Read more →]

Research background: CyberLingua, a start-up technology company, has created a software program for teaching foreign languages and English as a Second Language (ESL) to both adults and children.
The marketing manager has identified specific markets for the product, namely academic, military/government, and corporate, and the company is in the process of looking for major funding to [...]

[Read more →]

Research background: The medical writing group of a biotechnology pharmaceutical company is working on a manuscript for publication in a medical journal, and the writer wants to verify statistics before including them in the paper.
The company’s market research department has been contacted to supply that information.
The writers are interested in the answers to two questions: [...]

[Read more →]

Research background: An avoid bicyclist is interested in opening a retail bicycle shop in an affluent part of town.
At this point the plan is conceptual, and he wants to know if such a business can be easily started on limited capital. He needs an industry overview on the profitability of bicycle shops.
Research budget: The client [...]

[Read more →]

Research background
MaxMoney, a financial services company, is planning to roll out an extensive new Web-based service platform to provide customers with information, account access, new account applications, tax preparation, advice, and more.
The financial services industry is a highly competitive, customer-oriented industry, and many companies in the industry are leaping into Web-based customer contact and services.
To [...]

[Read more →]

Research background
LabWorks, a technology company, has created a new product to be used in a specific type of laboratory: its product will be marketed and sold to laboratories that perform “cell culture” work, the biotechnological process of growing cells outside of living organisms.
To revise its business and marketing plan to incorporate this new product. LabWorks [...]

[Read more →]

Many researchers subscribe to a number of online database services to execute comprehensive, targeted, cost-effective research.
Some services charge to search, while offering downloads for free. Others offer free searching, while charging for downloads.
Still others charge for both. Faster searching and the availability of a broad range of resources can outweigh costs for these services.
Another advantage [...]

[Read more →]

For most market and industry research projects of this type, the researchers starts with Internet research and then moves to online database services.
After reviewing and organizing the results, the next step is to fill in the gaps with additional research.
With an awareness of time and costs, the research typically moves from the general to the [...]

[Read more →]

The information you have found through diligent and skilled research techniques brings the most value to your organization when it is analyzed, summarized, and organized into a useful report. 
Analysis should begin with the retrieval of the first bit of research results and continue throughout the process. 
As a researcher it is your responsibility to evaluate the [...]

[Read more →]

Research background: Thermax, a manufacturer of industrial heating products, is seeking information on industry trends and current market positions in order to reposition its products and marketing strategies.
Additional information and insight on marketing plans, international activity, and management or ownership changes of its main competitors is also requested.
Research budget: This small company does not have [...]

[Read more →]

Selecting the sources you need access to might be a straightforward process.  But selecting the services you will use to access those sources can be a daunting task.  Again, it helps to know your sources.
A number of special-purpose online database services provide particular types of information on markets and industry. 
For instance, MarketResearch.com and MindBranch supply [...]

[Read more →]

Using the tools of basic search syntax, the researcher has the opportunity to tell the computer exactly what to look for and how to look for it.
The most commonly used tools are Boolean logic, truncation, proximity operators, and nesting.  Boolean operators (AND, OR, and NOT) links terms to define how the computer will look for [...]

[Read more →]

Search engines for the free Web use sophisticated algorithms to determine what words in a search statement are important, what possible synonyms exist for those words, and which of the thousands of potential documents on the Web contain information related to the search statement. 
The result of a Web search is a list of sites ranked [...]

[Read more →]

The open Web would be a good place to start when looking for market research reports only if you are feeling very lucky. 
A Web search might turn up the occasional commentary or quote from a market research report, but not the report itself. 
Remember, market researchers spend substantial runs to create these reports in order to [...]

[Read more →]