SEO Marketing Research

Research background: Rose and Associates, an accounting firm, is working on a valuation of a privately held mechanical engineering firm. The firm needs to determine if the engineering firm owner’s salary is excessive compared with industry norms. A staff member is assigned to find compensation surveys for engineers. She is to focus her search on [...]

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Alternate/previous data source names: Dow Jones Interactive, Reuters Briefing, Dow Jones News/retrieval Service description: Factiva is a joint venture, formed in 1999 by Dow Jones & Co. and The Reuters Group. Its flagship product, Factiva.com, is the successor online service to Dow Jones Interactive (formerly Dow Jones News/Retrieval) and Reuters Business Briefing, both of which [...]

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Research background: Since its inception, the biotechnology industry has been regulated by the Center for Biologics Evaluation and Research (CBER) at the Food and Drug Administration (FDA). On September 6, 2002, the FDA announced its decision to move this responsibility to the Center for Drug Evaluation and Research (CDER). BLA Biologics is a biotechnology company [...]

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Research background: QuantiMart, a manufacturer of test and measurement equipment, is reevaluating its product line, so the marketing department is interested in learning more about the market, including market trends, market size, market share, market positioning, and competitor strengths and weaknesses. Research budget: Only a $1,000 – $1,500 budget can be allocated for research at [...]

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Research background: The CEO of Edwards Cinema is considering when (or even whether) to move into digital projector mode. The cost of installation is extremely high. He needs to identify the trends in the motion picture industry and determine whether digital cinema is inevitable, or other options are in the pipeline. Research budget: The client [...]

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Market and industry researchers generally require access to a broad range of sources. The twenty-first-century global economy encompasses hundreds of industries, each having its own experts, analysts, journalists, and publishers who follow that industry. The data points that are used to characterize a market can also seem limitless, including such details as products, prices, advertising [...]

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Research background: The world’s largest nongovernment publisher of substance abuse treatment and prevention materials recognizes that dramatic budget cuts at the federal, state, and local level will have a negative effect on the ability of its institutional customers to purchase new materials. However, from budget numbers alone it is impossible to tell exactly how cuts [...]

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Background: MinitorQuest, an industry leader in the production of computer display monitors for desktop and laptop computers, has an extensive understanding of the display market, but its marketing manager wants to be sure he’s not missing something. To maintain the company’s competitiveness, he wants to know what new technological developments are affecting the computer display [...]

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Research background: CyberLingua, a start-up technology company, has created a software program for teaching foreign languages and English as a Second Language (ESL) to both adults and children. The marketing manager has identified specific markets for the product, namely academic, military/government, and corporate, and the company is in the process of looking for major funding [...]

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Research background: The medical writing group of a biotechnology pharmaceutical company is working on a manuscript for publication in a medical journal, and the writer wants to verify statistics before including them in the paper. The company’s market research department has been contacted to supply that information. The writers are interested in the answers to [...]

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