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Datamonitor market research

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Service/portal name: (File 761)

Source description: Datamonitor is a collection of full-text reports from a specialized team of industry experts.

The reports are based on primary research, including exlucsive surveys, consumer panels, and in-depth trade interviews.

The reports cover products, pricing, market share, competitors, and other relevant industry issues. The scope of coverage is international.

Pricing: Datamonitor Market Research is available on DialogWeb. The cost per DialUnit is $5.80, and the cost per minute is $1.67.

For Format 2 the price is $2.70 and Format 5 is $26.65/section. The cost per report is $201-$300 (DialogWeb estimates).

Source cotnent: Datamonitor reports fall into these eleven general categories:
• Automotive and Transport
• Chemicals
• Consumer
• Energy and Utilities
• Financial Services
• General Business
• Health Care
• Media
• Packaging
• Retail
• Technology
The information is based on analysis by a group of industry experts. Primary research is conducted to write the research report, involving surveys, competitive analysis, and in-depth interviews.

Datamonitor charges thousands of dollars for the complete reports. With the user registration (which is free), the Datamonitor Web site provides access to an overview and a detailed product brochure of each report.

These summary reports provide more than adequate information for determining whether or not to purchase the report.

The reports contain specific information on issues driving the industry as well as trends to watch for.

A segmentation of the industry is provided, covering the unique aspects of the relevant market.

DialogWeb displays each section separately, as well as the whole report. In-depth company profiles are also included within the report.

Numerous tables and datasets are included to support the analysis. Many of the reports include three-year forecasts for the industry.

The DialogWeb interface allows searches by keyword, country name, industry description, publication date, section name, and several other fields.

It is also possible to limit to U.S. or non-US focus within the reports. DialogWeb also allows a browsing feature for the above-listed search fields.

Source evaluation: Datamonitor reports appear to be rich resources for market, product, and company information.

The information is especially useful because it is unique and based on primary research.

This warrants the high cost, which is for this type of market research report. Because of the high cost of these reports, using the preliminary and summary information available on the Datamonitor site is strongly recommended to ensure you are purchasing a useful report.

Source value rating: All of the data source reviewers were asked to rate each source on the basis of the following eight categories, sing “10” as the highest rating and “1” as the lowest (“80” being a perfect score):

1. Relative cost-to-value:   7
2. Relative timeliness of data:   6
3. Relative comprehensiveness of data:  9
4. Ease of use:     8
5. Search options available:   6
6. Level of support services:   6
7. Level of training offered:   5
8. Amount/kinds of special services offered: 5
Total Rating:     52

Useful tips
• Use the abstract format types in DialogWeb or the summaries on the Datamonitor Web site to review the content of the report before paying for it.
• Search on very narrow topics or industries to efficiently limit your results.
• Add specific countries when appropriate to focus your results.


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