SEO Marketing Research

SEO Marketing Research header image 2

48 Comments · Marketing Research

Alternate/previous data source names: Formerly Kalorama Information

Service/portal name:

Source description: is a Web-based aggregator of market research reports from a variety of publishers and providers.

Market research reports, including investment analyst reports, provide an in-depth look into a particular company or industry and can vary in length from just a few pages to several hundred pages or more.

Based on primary research and analysis, these reports are generated by a variety of entities such as market consulting and research firms, boutique investment analyst firms specializing in specific industries, or large multi-industry firms.

Market research reports are frequently used to gauge the market potential of a product under development, or to help determine the long-term prospects or outlook for a specific industry or business.

Pricing: Market research reports available through can vary significally in price, from less than $100 to several thousand dollars per report, depending on the content and publisher.

Consequently, researchers frequently prefer to purchase reports by the page or section. can be searched for free, but with an account you will have enhanced search privilege, including permission to access the tables of contents and the ability to see search terms within the text of the report and additional listing information to help you better access the available reports.

There is no cost to set up an account (which can be done online), and there are no subscription fees.

A credit card account allows ransactional access to the actual reports available through A corporate account offers little more flexibility in payment and ordering and would be set up through an account representative.

Source content: contains more than fifty thousand analyst reports from more than 350 publsihers, including Mintel, Datamonitor, Euromonitor, Economist Intelligence Unit, Packaged Facts, Kalorama Information, Global Industry Analyst, Freedonia Group, Gale, TowerGroup, and Yankee Group. The site’s home page includes a subject directory of report categories.

You can search for repots by keyword or browse subject categories. The main subject categories are Consumer Goods, Food and Beverage, Life Sciences, Technology & Media, Marketing & Market Research, Service Industries, Heavy Industry, Public Sector, and Company Reports.

Subject categorization is extensive and incldes more subtopics than those appearing on the site’s home page.

You can also use the Browse by Popular Publisher feature found at the bottom of the home page to access publications by specific publishers in specific topic areas. has also added a Matching Categories feature, which classifies search results into relevant industry groups.

These functions allow users to perform searches within specific topic categories and gives them the ability to refine their searchers using keywords, publisher name, date publsihed, price, and geographic region.

Browsing by publisher, for example, results in a list of reports available via from a specific publisher.

You can further refine the results list by restricting the search to a certain subject category or geographic area, for example, and you can sort the results list by date, title, or price.

The site’s Advanced Search feature allows you to tailor your search using cost parameters and other criteria.

For each report in, you will receive citation information (publisher, date, number of pages), cost information, and an abstract, as well as the report’s coverage (i.e., global) and subject categorization.

You can also use the site’s free registration to access the table of contents and abstract for each report, and you can view your search terms within the context of the report using the Search Inside this Report feature.

Some reports can be purchased by section; these are marked with a “Buy By The Slice” icon, as shown in.

Source evaluation: is a good source for market research information. Free searching on this site is especially useful for getting a sense of availability on a topic industry, or company without incurring online costs.

The product is easy to use and intuitive to navigate. Virtually all the information researcher may need is available within three clicks.

The site map provides a list of all categories and subcategories as well as all 350-plus content providers. Coverage is international and includes highly specialized reports costing more than $10,000 as well as smaller, gneral reports costing less than $100.

Some reports in are available for purchase by section. Availability of this “Buy By The Sclice” option depends upon the report’s publisher and does not reflect or as a resource.

Source value rating: All of the data source reviewers were asked to rate each source on the bais of the following eight categories, using “10” as the highest rating and “1” as the lowest (”80” being a perfect score):

1. Relative cost-to-value:   8
2. Relative timeliness of data:   9
3. Relative comprehensiveness of data:  9
4. Ease of use:     10
5. Search options available:   10
6. Level of support services:   10
7. Level of training offered:   7
8. Amount/kinds of special services offered: 8
Total Rating     71

Useful tips
• You can submit search queries via e-mail from the site to’s “super searchers.”

• The Reading Room allows you to access, read, and print any reports you ordered for Instant Online Delivery. Everything you purcahse from remains in the Reading Room forever, so it becomes your individual library.

• To see a list of available reports similar to one that fits your needs, click on the subject category links in the report’s synopsis.

• With an enterprise account, the account administrator can view everything housed in all individuals’ Reading Rooms on that account. This enables users to share what has been purchased, resulting in cost savings for the company.

• The Search Inside This Report option, which allows you to view your search terms within the text of the report, is a vital tool in determing the relevance of a publication or sections of a publication before making a purchasing decision.


48 Comments so far ↓

Leave a Comment