SEO Marketing Research

SEO Marketing Research header image 2

Review about eventline

17 Comments · Marketing Research

Service/portal name: dialog, file 165

Source description: EventLine is a directory listing conventions, conferences, symposia, or other events held worldwide since 1989. It is narrowly focused on medicine, biotechnology, and science events.

This source is useful for marketing or sales staff looking for sales venues, for event planners, or for individuals who wish to attend an event in the medial or science fields. As a historical record, this directory verifies information on past events.

It answers questions such as “How many AIDS conferences are held in North America?” and “If I plan a conference for October, what events will conflict with it?”
PRICING: $0-50, depending on the amount of time spent searching.

The cost will depend upon your subscription, but costs are generally affected by how much time you spend online and how many hits you print out. Unless you have a flat-fee subscription, EventLine costs about $.58 a minute to search, and each record costs $1.50 to print out.

Source content: More than 350,000 conferences, conventions, trade fairs, symposia, and exhibits events are profiled in this directory.

You can search events by title, venue, date, country, contact name, subject, and type of event. In addition to this basic information, contact information for the organizer of the event is included. Events are never deleted.

The data serves marketing, sales, and competitive-intelligence needs. A common use of this directory is to create lists of events with exhibitor areas or trade shows that offer opoortunities to sell or buy products related to medicine or science.

For instance, regional manufacturers could use EventLine to find national events in their region to attract national customers in order to exapand. Another use of the source would be to identify educational opportunities.

Perhaps a company is considering a new line of business, or an employee is given responsibility for an industry in which he or she has little background.

In either case, attending the key conference in the industry would provide an immersion experience, with information and personal contacts not available from other sources.

Because people are usually familiar with important events in their own area or specialty, this source is most useful for finding events outside of one’s usual sphere of knowledge.

It is also unique on offering historical information on past events, providing details of events and a record of onetime commemorative events.

A similar source in print format is Trade Shows Worldwide, published by Gale and priced at $350. This source covers all subject areas and thus has wider scope than EventLine.

The Gale source is more limited geographically, however, covering only the United States and Canada, and it does not cover the more esoteric events such as symposia.

As a resource for event planners, the Gale source provides more detail on how to exhibit, fees, number of exhibitors, square footage of exhibit space, and the number of exhibitors, square footage of exhibit space, and the number of hotel rooms used in conjunction with the event.

For instance, a city planner could learn whether the city’s hotel space was sufficien to accommodate certain conferences.

MediConf ( is similar to EventLine in its coverage of global events and conferences in the science and medical fields.

Produced by Fairbase Database in Hanover Germany, MediConf contains information similar to that in Event Line: event name, dates, location, description, and organizer contacts.

You can access it via the Web or via Dialog. On the Web version, MediConf is devoted to forthcoming events and lists only ten thousand events, compared with EventLine’s thirty-five thousand. Access costs $49 annually.

Source evaluation: EventLine is a comprehensive source from a reputable science publisher.

The search capabilities are powerful on any of the vendors of this source. For event planners, the Gale source gives more useful information on hotels or other service likely needed for the event.

Source value rating: All of the data source reviewers were asked to rate each source on the basis of the following eight categories, using “10” as the highest rating and “1” as the lowest (“80” being a perfect score):

1. Relative cost-to-value:   7
2. Relative timeliness of data:  8
3. Relative comprehensiveness of data:  7
4. Ease of use:   7
5. Search options available:  10
6. Level of support services:  10
7. Level of training offered:  10
8. Amount/kinds of special services offered: 5
Total Rating: 64


17 Comments so far ↓

Leave a Comment