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Review about market share reporter

7 Comments · Marketing Research

Service/portal name: http://www.nexis.com (the news and business source) or http://www.lexisnexis.com/research (which includes legal sources)

SOURCE DESCRIPTION: Market Share Reporter is published by Gale and made available online through the LexisNexis information source (http://www.nexis.com or http://www.lexisnexis.com/research).

The print version, often available in libraries, is a source database in Business 7 Company Resource Center.

The data is gathered from 1,133 sources. According to the Gale Print Catalog, Market Share Reporter presents “comparative business statistics in a clear, straightforward manner.”

It “affords an immediate overview of companies, products and services and cites original sources.

Each entry features a descriptive title; data and market description; a list of producers/products along with their market share; and more.”

Market Share Reporter often contains otherwise hard-to-find market share data for individual companies or products.

Nexis.com is one of the search services that permits credit card or transactional searching, so for the occasional search this is an excellent source. This option also makes the Market Share Reporter available to any online searcher.

Pricing: According to a July 2003 price list, Market Share Reporter costs $6 to search and $2.75 per hit to print. A transational/credit card option is available on Nexis.com.

Source content: Market Share Reporter is a complilation of statistics from the business literature that contain information on products and producers and what share of the market they hold.

This online version goes back to January 1991, so researchers can gather information to understand trends and changes over a number of years.

The LexisNexis Searchable Directory of Online Sources describes the content this way: Market Share Reporter provides information on over 2,000 national and international companies.

A unique resource for competitive analysis and economic research featuring coverage of public and private sector activities.

Provides extensive coverage in the areas most frequently in the news, such as automotive industry and electronics and oil industries.

Many of the analyses provided are relevant due to product recalls, new product introductions, mergers and acquisitions and other high profile events.

The content of this database is updated every fall, within two months of publication of the new print edition. To access Market Share Reporter, log on to http://www.nexis.com or http://www.lexisnexis.com/research.

Choose the Market Share Reporter from the database list or enter the command BUSREF;MKTSHRM.

Then simply enter the keyword of interest and review the results. This interface allows the searchers to view the keyword in context to verify relevancy. The results are presented in plain text as excerpted from the original source.

Source evaluation: Market Share Reporter, accessed through either http://www.nexis.com or http://www.lexisnexis.com/research, is an important tool in the online market researcher’s toolbox.

Market share information can sometimes be elusive, and this source makes it easy and relatively inexpensive to find.

The content is not untimely, but because it is updated according to the publication schedule of the print version, it could seem a bit dated if searched just before the annual update.

A researcher who needs to obtain information that might be a bit more current than what is found in Market Share Reporter can always search the online version, identify useful sources, then go to those sources directly to see if they have published any updates.

LexisNexis and Nexis.com on the Web are extremely easy to search. Once you are logged in, the search screens are intuitive and contain both simple and advanced search options.

They provide extensive online training material, and the customer service call center is staffed twenty-four hours a day, seven days a week.

Training and customer service assistance are available at no cost. Market Share Reporter via LexisNexis offers a unique online resource that might not otherwise be available.

When it provides the information you need, it is invaluable. It is cost-effective to search and available on a transactional, credit card basis.

Source value rating: All of the data source reviewers were asked to rate each source on the basis of the following eight categories, using “10” as the highest rating and “1” as the lowest (“80” being a perfect score):

1. Relative cost-to-value:   10
2. Relative timeliness of data:   5
3. Relative comprehensiveness of data:  10
4. Ease of use:     10
5. Search options available:   10
6. Level of support services:   10
7. Level of training offered:   8
8. Amount kinds of special services offered: 10
Total Rating:     73

Useful tips
Search using a keyword or a company name.

• If you have any doubts or reservations, call customer service. They will often try your search strategy and let you know generally how it works. They will also suggest alternatives searches.

• With LexisNexis it is agood idea to keep your initial search broad, then narrow as needed. Use the Focus feature to increase precision at no additional search charge.

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